Content that is visually driven.
We have deep roots in still photography, a fiercely competitive market where wisdom comes hard, and where the desire to create exceptional work means constantly challenging oneself to find a smarter angle, more flattering light, or a more beautiful frame.
Content maybe king, but wit is the queen bitch of the universe.
Our favorite writers have always been exceptionally lyrical storytellers, where a simple paragraph becomes something more powerful, and a leisurely log-line becomes the reason for the next revolution. From product descriptions to potent dialog, we're never short of reasons to make it more percussive, poetic, playful or purposeful.
Soundtracks that supplement your story.
Our song choices are strategic. Music is paired to your project before the edit begins and sewn meticulously to every scene. The goal is to punctuate key points in your narrative, maintain audience engagement and, deliver your message in a manner that feels more vital.
CLIENT: Rocket 66 Entertainment | Random media
PRIMARY MISSION: Create supporting content for a PR campaign LAUNCH
PRIMARY AUDIENCE: MOVIEGOERS.
DISTRIBUTION PLATFORM: ALL MAJOR MEDIA
Create a dynamic movie teaser to support a media blitz!
CLIENT: REI CO-OP
PROVENANCE: OUTDOOR LIFESTYLE RETAILER
PRIMARY MISSION: GENERATE BRAND AWARENESS IN URBAN AREAS VIA EXPERIENTIAL MARKETING
PRIMARY AUDIENCE: EVERYONE, BUT MOSTLY WOMEN.
DISTRIBUTION PLATFORM: PRINT AND SOCIAL MEDIA
Shoot and edit a fast promo for an experiential marketing campaign that makes people chomp at the bit for their next event.
Client states our content tested amongst the highest for generating excitement about their brand.
A DIFFICULT DEMOGRAPHIC.
We knew that a conference full of esteemed scientists, academics and policymakers would be a tough audience- especially when the data we were using to create the narrative was authored by the very same esteemed lot.
RULE #1: NEVER SQUANDER AN OPPORTUNITY TO USE PICTURES OF BABY POLAR BEARS.
Our solution was to replace the statistics, pie charts and (most of) the interviews with powerful pictures of animal parents and their young, followed by equally powerful pictures depicting the cumulative result of inaction and/or continuing corporate malfeasance.
RULE #2: ROCK AND ROLL NEVER DIES.
We used a delightfully unconventional rock music track to paint our activists as determined heroes, their organization depicted as the primary catalyst for influencing change, and their track record providing proof of what is possible.
Client received an extremely positive audience reaction at the premiere, adding that having content that is "different from anything else in her industry" provides a significant benefit to our brand.
CLIENT: EMK BEVERLY HILLS
PROVENANCE: LUXURY BRANDED BEAUTY
PRIMARY MISSION: LIKES, LIKES AND MORE LIKES ON INSTAGRAM
PRIMARY AUDIENCE: YOUNG MILLENIALS
DISTRIBUTION PLATFORM: SOCIAL MEDIA
FIRST, WE GOT PSYCHEDELIC.
"When the usual cuts and cross-fades become too conventional, open up Adobe After Effects- and go nuts. Get psychedelic if you have to", said a famous commercial director. The first thing we did is decree his advice to become law, effective immediately.
THEN, WE THREW IN SOME DUBSTEP.
Yes, dubstep. But only because a buddy of ours bet us good money that our client would hate it. Instantly.
It became EMK's most popular content on Instagram.
PROVENANCE: BOUTIQUE DIGITAL MARKETING, NEW YORK CITY
PRIMARY MISSION: CREATE unique imagery that captures the essence of a boutique agency.
secondary MISSION: CREATE A LUXURY-BRANDED CAMPAIGN using luxury brands and designers
PRIMARY AUDIENCE: B2B
DISTRIBUTION PLATFORM: WEBSITE, SOCIAL MEDIA
RIGHT UP OUR ALLEY.
Creating stylized imagery on par with major luxury brands was the easy part. Branding the new website and business cards proved to be more challenging. We settled on a mood-board-meets-refrigerator-magnet theme common within industry creative b2b's, but hardly ever seen by the consumer.
We created a concept that captures the essence of a female owned, boutique agency that somehow manages to stay trendy.
CLIENT: ELLE UK
PROVENANCE: FASHION INDUSTRY
PRIMARY MISSION: HOW-TO BEAUTY VIDEOS & PHOTOS
PRIMARY AUDIENCE: EVERYBODY
DISTRIBUTION PLATFORM: PRINT AND WEB VIDEO
HIGH FASHION, HIGH PROFILE, HAUTE COTURE AND HIGH STANDARDS.
When you're hired by Aarmada Ent. to document a top tier, agency rep'd creative team with the likes of beauty photographer David Sljiper, makeup artist Gucci Westman and model Nadine Ponce, there's not much that can make it better. Except- maybe if the studio was at Milk Studios, NYC (which it was), and included a chance that our images could up in print (which they did). The entire day was a thing to be amazed by.
Fashion magazines have always been a big inspiration for us, and shooting BTS content for ELLE UK provided loads of bucket-list fulfillment. Imagine our surprise and jubilation to receive the overseas call requesting permission to print our series in ELLE CZECH, ELLE China, ELLE Russia and ELLE Japan.
The Nephcure Foundation
CLIENT: THE NEPHCURE FOUNDATION
PRIMARY MISSION: GENERATE PUBLIC AWARENESS OF NEPHROTIC SYNDROME
PRIMARY AUDIENCE: EVERYBODY
DISTRIBUTION PLATFORM: NETWORK BROADCAST TELEVISION/NBC UNIVERSAL
A REAL, NEW JERSEY HOUSEWIFE BECOMES REVELATORY.
Some time ago when "The Real Housewives of New Jersey" went into hiatus, Teresa Giudice became a Celebrity Apprentice- a popular spin-off where the contestants fight to win it all for their favorite charity. The EP insisted we interview Teresa, Teresa insisted that we interview the kids- which seemed tons of fun, until our line producer insisted that we get everything in one day.
THEN CAME THE 11TH HOUR EMAIL:
From: Executive Producer <firstname.lastname@example.org>
To: Keith DeCristo <email@example.com>
Subject: One last thing. Or two.
By the way, all the kids will most likely be suffering adverse side effects of intense kidney therapy. Also, make it fun, or the network won't use it.
Step One: Write a script that cuts fast. Find a studio.
Step Two: Take the same camera and lens package used on big-budget productions, then throw a teleprompter in front of it.
Step Three: Tell your cam op to ignore every CUT, so when unscripted magic is happening, you don't have to worry about holding the action because you were already rolling.
This is by far one of our most favorite projects to date.